Member-only story
Nike Captures the Hearts of Millions Through Storytelling on Social Media
Nike is not just a leading sportswear manufacturer; it’s also one of the most successful brands on social media. With millions of followers worldwide, Nike has proven that it’s not just about products; it’s about stories that inspire people. In this post, we’ll take a look at Nike’s winning social media strategies.
1. Nike’s Reach on Social Media
Nike has built an impressive presence on social media:
- Instagram: Over 300 million hashtags (#nike) and more than 290 million mentions of #justdoit make Nike one of the most visible brands on the platform. Officially, Nike has over 131 million followers (as of 2023).
- YouTube: Nike uses YouTube for high-quality, inspiring videos and ad campaigns. The channel has over 1.5 million subscribers and showcases iconic campaigns like “You Can’t Stop Us.”
- Twitter: On Twitter, Nike has about 9 million followers and uses the platform for real-time engagement with fans and customers.
- Facebook: With over 35 million likes, Facebook remains an important channel for the brand.
2. The Power of Storytelling
