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❌Are You a Victim Too? How Advertising & Videos Manipulate Your Brain!
Hidden Manipulation in Videos: How Advertising and Political Content Shape Your Perception
Imagine scrolling through your social media feed when suddenly, a video catches your eye. It captivates you, moves you emotionally, and you can’t look away. But why is that? The answer lies in the power of visual communication — and often, in deliberate manipulation techniques.
How Videos Influence and Manipulate Us
Videos have the unique ability to convey complex messages quickly and effectively. Our brains process visual information much faster than text, making videos a particularly powerful medium. A 2019 Stanford University study by Jamil Zaki and colleagues showed that films have the potential to foster empathy, especially toward stigmatized groups. This highlights the power of videos to influence our emotions and attitudes. At the same time, videos can also be used as a tool for manipulation. Techniques like “deep video portraits” make it possible to realistically replace faces and expressions in videos, calling into question the credibility of video content.
Elements of Visual Communication and Manipulation
Various elements contribute to the effectiveness and potential manipulation of videos:
